FM Labs
Prompt Cookbook

Customer Persona & Pain Map Builder

Copy this prompt

Context:
I run an SMB and I want to understand my key customer personas. I will paste: a short description of what we sell, who we think we sell to, and a few short examples of recent customers or leads.
Here is the information:
[PASTE_DESCRIPTION_AND_CUSTOMER_EXAMPLES]

Objective:
From this, create 2–4 customer personas. For each persona, include: Name (nickname) + short description; typical firmographics/demographics; main pains and frustrations; main goals and desired outcomes; buying triggers; common objections and fears; key 'jobs to be done' in their own words; channels where they discover solutions.

Role:
Act as a customer research strategist who specialises in SMBs and can translate messy notes into useful personas for marketing and sales.

Example:
Structure each persona like: Persona Name / Summary / Pains / Goals / Triggers / Objections / Jobs to be done / Channels

Now:
1) Summarise the overall market in 3–5 bullets.
2) Create 2–4 detailed personas using the structure above.
3) End with 3 suggestions on how I can use these personas in my marketing and sales today.