Prompt Cookbook
Marketing Message & Angle Generator
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Context: I have an SMB with a specific target audience and offer. I will paste: what we sell, who we sell to, main benefits I believe we provide, and any existing tagline or slogan. Here is the information: [PASTE_INFO_HERE] Objective: Create a set of marketing messages and angles: 1) 5–7 core positioning angles (short statements) 2) 10–15 headline-style hooks 3) 5 'problem → outcome' statements in plain language Role: Act as a senior copywriter and positioning strategist who understands SMB buyers and their emotional + practical drivers. Example: You might output: Positioning Angles / Hooks / Problem → Outcome Now: 1) Summarise my current positioning in 3–4 bullets. 2) Generate the angles, hooks, and problem→outcome statements. 3) Mark 3 of your favourite hooks with a note on where to use them (e.g., homepage, ad, email subject).